A hero by any other name

Does it really matter? The most recent marketing ploy to draw more audience members ( namely female ) into the marvel hero's fandom has caused quite the buzz, for good and ill. But does it even matter?

 Who cares if Thor is a female or male, the character is the same. There are other stories in the history of story when characters have been gender irrelevant. 

Meaning, you can tell the same story weather the character is either gender because the essence of who they are is not wrapped up in their reproductive organs.

 The effort is a clear marketing ploy because the response is coming at a time when strong women are the hottest thing at the box office. 

 Now people are opposed because the felmale Thor has too perfect and unrealistic of a body, and others are mad that they made her female at all "the downfall of society" ect.

I personally feel for them to be successful in this the writers will need to keep the values and character in tact and not make the story about what she does with her organs. 

That is the essence of good story telling, true character, not gender stereotypes. 

Weather they are successful in delivering this, we will have to wait and see.